OPEN TO OFFERS
Peter Pan
Product manager of nine years, now also verified as a data analyst. London and remote across the UK.
ID verified
2 roles
8.7 / 10
EN / FR
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8.7
8.0
What certo verifies
KYC · national IDUK passport validated against a live selfie. Name and date of birth match this profile.Verified 02 Mar 2026
AI interview · Product ManagerStructured interview scored against the Product Manager competency model. One interview per role, so a career change is verified on its own terms.Two roles verified · latest 19 Mar 2026
Product Manager · interview and achievementsEverything in this band comes from the Product Manager interview. Claims the interviewer questioned in depth, meaning numbers, his own part in the work, and what went wrong, are marked probed.
8.7
Discovery & problem framing
Roadmap & prioritisation
Stakeholder management
Commercials & pricing
Experimentation & analytics
Conflict & escalation
Scored by interview, not self-rating.Answers are scored against a fixed competency model and re-checked by a second pass. Transcript available on request.
Recording is closed to the publicSign in as an employer to request playback. Peter approves each viewer.
FULL SESSION RECORDING54:08Unedited interview, 12 Mar 2026
00:00Introduction and role framing
08:20Checkout replatform, end to end
24:15A pricing change and the rollback that followed
39:02A launch that missed its date
48:40Closing: what he would do differently
2.4M
Checkout rebuilt without a freeze on tradingTesco, 2023–2025 · £3.1M budget, 28 people, three vendors9
Click and collect rolled out region by region in 11 monthsTesco, 2022–2023 · store operations sign-off per region−31%
Rewrote the returns journey with the service teamDPD UK, 2019–2021 · measured over three quartersCareer historyWork and education, supplied by Peter. certo does not contact employers or universities. Entries cited for Product Manager are highlighted.
2024–present
Returns analytics (solo project)Side project · dbt, BigQuery, PythonBuilt, shipped and maintained end to end; 18k monthly queries.
WORKData Analyst
2022–present
Senior Product ManagerTesco, LondonCheckout replatform for 2.4M annual orders; £3.1M budget, 28 people across three vendors. Wrote the team's trading reports in SQL.
WORKProduct Manager · Data Analyst
2019–2022
Product ManagerDPD UK, BirminghamOwned the returns and after sales journey; introduced weekly experiment reviews.
WORKProduct Manager
2017–2019
Delivery LeadSage, NewcastleRan release trains for two enterprise clients.
WORKProduct Manager
2016–2017
Business AnalystAccenture, LondonRequirements and process design for public sector programmes.
WORKProduct Manager
2015–2016
MSc, ManagementLondon School of EconomicsDissertation on pricing experiments in online marketplaces.
EDUCATIONProduct Manager · Data Analyst
2013
Exchange semester, StatisticsUtrecht University, NetherlandsApplied statistics and econometrics.
EDUCATIONData Analyst
2011–2014
BSc, EconomicsUniversity of Manchester
EDUCATIONProduct Manager · Data Analyst
Certifications & licencesAdded by Peter. certo checks the credential ID with the issuer where an API exists.
Certified Scrum Product OwnerScrum AllianceID 001284471 · expires Nov 2027Credential ID checked with issuer
Google Data Analytics Professional CertificateCourseraAdded by Peter · certificate uploadedDocument on file, not issuer checked
ISTQB Foundation LevelISTQBAdded by Peter · expires Jun 2027Document on file, not issuer checked